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2017 State of Performance Marketing
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"2017 State of Performance Marketing"

Last year, we found the vast majority of marketers are familiar with running programmatic campaigns.

Did you know...

  • 57% of marketers are changing their attribution model this year
  • Almost 40% of marketers spend a majority of their budgets on measurement alone
  • 69% of marketers are using dynamic email based on user behavior
This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.

Offered Free by: AdRoll
See All Resources from: AdRoll


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